Haima
Lines in Stillness
Window display design
2026
Hermès
Concept
Haima is a pattern created for the italian brand Radici Carpet, it interprets the textile surface as a system of expanding visual fields. The pattern is built through a network of lines that shift and align along non-orthogonal directions, giving rise to unexpected grids and a constantly changing visual cadence.
Haima is a collaboration started in 2025 between Studio Pi and Lanzavecchia + Wai, led by creative director Francesca Lanzavecchia.
• Concept
• Creative direction
